5 Tips to Increase your Social Media Visibility from the Experts
Your online visibility refers to the scope of your online presence. If your business is visible, then your brand reputation reaches a wide range of people and your content is more likely to be viewed and shared.
With the help of an influencer agency, you can increase this visibility on social media platforms and grant yourself a higher chance of getting clicks, likes and shares.
If you are a smaller business who cannot extend their budget to an influencer agency, here are some ways you can increase your social media presence.
Create great content
Ensure that your content is of a high quality, by making sure your posts have no spelling or grammar errors.
When you have great content, you can stand out from the rest of your audience’s feed and attract the eye of new customers.
Know when your audiences are online
Each social media platform peaks in activity at different times of the day. In addition to this, different demographics operate on social media at different times in the day. For example, Instagram’s largest demographic are those aged between 25&34, with the best time to post usually being just before midday.
Include links in your profiles
Having relevant links located in your bio or on your profile will help audiences find their next steps.
Include things like your contact information, links to other social media platforms, relevant links to recent posts and links to your website / ecommerce store.
Use calls to action
Using calls to action ensures that when a post is viewed by your readers, it takes them to the right place to continue their buyer journey.
Engage with your followers
Rather than hoping that your audience will come to you, you can directly message them, respond to their posts, answer questions, and build relationships that last.
If you aren’t taking advantage of this opportunity to talk to customers, you won’t be able to build trust and expand your brand visibility.
Explore new formats
Social media isn’t only limited to text posts and images. Other explorable formats are videos, polls, surveys, live broadcasts, questions, GIFs, memes, infographics and more.
By changing up the format of your posts, you will make your profile more interesting and engaging to users; making them feel more inclined to want to follow you.
Collaborate with new partners
You can use social media to work with other brands for a creative collaborative experience or use user-generated content to showcase how customers are interacting with your brand.
Arguably the most well-received of collaborations, you can partner with influencers to help promote your products and expand your social media visibility to new audiences.
Use hashtags
While hashtags aren’t the most important element of social media posting, they still help you categorise and index your social media posts and allows you to be found by new people.
Hashtags can be customised and completely unique to your brand so that you become distinguishable from those similar in your industry. Make sure to include a hashtag strategy in your social media planning.
Take advantage of visual formats
There are many ways to visually communicate with your audience.
Try doing Facebook Lives or LinkedIn videos to showcase your visual messages and add images, infographics, memes, carousels, charts and diagrams to your regular text posts for an additional bit of interest on your timeline.
Connect with your audiences
Social media is all about connection.
Your brand should use social media to create genuine connections with your followers and prove that you understand them and their concerns.
