How Artificial Intelligence is Molding E-Commerce?
“A year spent in artificial intelligence is enough to make one believe in God,” said, Alan Perlis, best known for his pioneering work in programming languages.
Alan Jay Perlis was an American computer scientist and professor at Purdue University, Carnegie Mellon University and Yale University. Alan Perlis was the first recipient of the Turing Award for his influence in the area of advanced programming techniques and compiler construction.
No matter where you see, each and every sector is taking the help of AI to make their business grow much better. AI can manage the entire security of your online business along with your customer assistance. It can help your online business in increasing its sale, 24*7 customer interaction, and also provide you real-time information about your business’s daily work. GroupBy software is a provider of e-commerce search and merchandising solutions. The company offers tools for search, navigation, merchandising, search engine optimization (SEO), and search as you type (SAYT). GroupBy Inc. serves customers in the United States and Canada.
Here is how Artificial Intelligence is Molding E-Commerce:
Voice Assistants:
Earlier people only use the option of Google searches if they want to compare any product and their prices when they are shopping.
But the time has changed and with the change in time, many new technologies have been introduced such as Siri and Alexa. You might have heard about them, all you just need is a voice command if you want to search for anything.
For example- if you are using Alexa, all you have to say is Alexa buy this product for me. And Alexa will shop for you by comparing the cheapest price. Well, if you add a voice assistant in your online business then it will help the customers to shop more easily, just with a single command.
Creating customer-centric visual search:
There are many times when you try to search for any product and you will get some irrelevant search results other than what you wanted. This can be very annoying and if the customer faces this type of problem while they are buying something then it can cause them to leave the business and move to other businesses.
Here is what AI helps in, it will most probably tackle all the issues by using the method of NLP or Natural Language Process to contextualize and also helps to improve the search result. Also, AI uses visual search capabilities so that when you search for any product you will get the correct and relevant results for your search.
Chatbots:
If you want to run your E-Commerce website with full success then adding the system of Chatbot will be necessary for you, as it will offer 24*7 customer assistance. When you set your business online then no matter where your customers live, they will be able to shop from your business and when you add the chatbots it can offer your customers all the possible solutions that they tend to deal with. Many advanced chatbots can offer customers to make buying decisions. The customers can communicate with these chatbots via text or call whenever they need any help.
