How Video Mailer Can Make Your Customers Say Yes
Videos are a powerful way to get your customers to believe in the value you offer as a business. If you’re a business owner, you can capture your customer’s attention and win their hearts by sending a video mailer instead of traditional brochures.
One client of ours, Cornerstone OnDemand, used video and conventional mailers to compare how the former will fare. They relayed that video brochures generated more responses.
One of their salespeople said: “I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment!”
See A Video Mailer In Action
Video mailers are customizable in shape, packaging size, screen size, video capacity, and printing options. They can also be designed according to your branding guidelines (e.g., color theme, font style).
If you still have no idea what a video mailer looks like, check out this video.
Many Ways Of Using Video Brochures And Mailers
In a small LCD screen, the possibilities of showcasing your brand’s story are virtually limitless. Here are some video content ideas you can use on your video brochure campaigns:
Tell your brand story
Explain how your product or service works
Answer frequently asked questions
Spotlight success stories from clients
Highlight a user-submitted product video
Give a tour of how your product is made
How Video-Equipped Mailers Make Your Customers Say Yes
First and foremost, a video mailer is eye-catching.
Imagine you’re one of your business’s target customers. You get many mailers introducing various products. Then, you get your hands on something interesting: packaging that’s thicker than the rest. You open it up and see a brochure with a screen where a certain video content plays.
If you want to be more creative about it, you can even send a video box that contains not just video content but actual product samples.
Either way, you can successfully get your prospective customer to check out what you’ve sent. And because the presentation is better and the design is interactive, they will be engaged throughout.
After watching your video, most of your recipients will be intrigued about how your offerings will benefit them. This favorable interest will translate to better responses.
Now, it’s up to your product if they will become a loyal customer. But the good news is that you can overcome that important hurdle of cost-effectively getting them interested.
Get A Video Brochure And Mailer From MediaFast for FREE
MediaFast has been working with several companies across different industries to deliver the best video-equipped mailers.
Jen Plack, Vice President of Direct Mail and Customer Retention at Stansberry Research, teamed up with the company in 2017. She said: “We have worked with [MediaFast] since the middle of 2017 when we first tested their video brochure mailer against our control creative for one of our long standing multi-channel direct mail campaigns. Their video brochure outperformed our control, increasing orders by 79.4%.”
Now that you’ve read how a video mailer can make your customer say yes, it’s time to receive FREE samples from us. Contact us today.
Get that sweet yes and close the next big deal for your brand with the help of a video brochure, video box, or a video mailer. Contact us today at MediaFast to learn more.
