Local SEO Link Building Strategies To Gain Search Engine Rankings

Google searches for businesses ‘near me’ are growing significantly every year. 81% of people use Google to search for local businesses. So, digital marketers must make sure that local consumers find your website information on the internet. Local optimization makes sure that the website content is relevant for local search rankings. Link building is a part of local SEO.

The link-building process involves getting links from another website directed to your site. These can be called –

Incoming links
Inbound links
Backlinks

These backlinks help to direct traffic towards your site. Local SEO link-building strategies are aimed toward enhancing organic visibility on local searches and drawing local consumers interested in purchasing.

Local SEO link-building matters

Google considers backlinks as an algorithm to determine ranking, during search queries.
Helps to increase interested traffic towards your site.
Helps to organically build brand visibility.

Local SEO building strategies to increase SEO rankings

Get links from local reviews and travel sites/blogs.
Get PR [Public Release] links by holding promotional campaigns and special events.
Target local business directory listings.
Start a blog that covers the local topics.
Find unlinked brand mentions and request links.
Use backlink tracking and competitor research tools

How to find competitors’ backlinks?

Choose a competitor’s backlink analysis tool
Analyze their competing posts and home page
Find multiple sources linking to your competitors
Find out competitor’s guest posts

Competitors’ backlink analysis helps to understand their backlink sources and performance. You gain a benchmark of your website’s status on Google search results. You gain an insight into competitors’ link-building strengths and weaknesses, which helps in identifying new linking opportunities.

Backlinks monitoring tools

Linkascope

It is an advanced SEO tool designed for tracking your toxic links and competitors’ good links. Linkascope helps to analyze your backlink profile health and educates you about your competitor’s link-building efforts. It is a free program, which is user-friendly. It sends a notification when users gain or lose a backlink.

You can perform backlink monitoring, external backlink count, page authority score, check referral traffic per backlink, and more. It means you can leverage the SEO benefits, but ensure to learn more about the other features of this solution.

URL shorteners help in sharing content. The solution has a built-in feature by2.io comprising of a QR generator. You can insert a pretty and small URL in an infographic or print ad nicely. URL shortener helps to enhance user experience.

Majestic SEO

The tool has plenty to offer in terms of a backlink checker. It takes care of the link setting. You gain better knowledge of mapping as well as building significant connections. It has multiple visualizations, analytics, and reports to display a strong backlink profile.

You can perform competitor analysis and target them in improving your link-building strategies. Find connection opportunities with niche partners or even identify sites to avoid.

Ahrefs

It is a comprehensive SEO tool that helps to find what people search for on the internet. Thus, you can create interesting content that generates traffic. Backlink analysis allows for detecting link building opportunities.